About

E for Ethel is a cosy and lively shop filled with retro furniture, delicious treats, pretty things and one-of-a-kind finds. Our business philosophy is to choose sustainable options, recycle and reuse and ensure that our customers feel welcomed, relaxed and the recipients of excellent and personal service.

The space is  owned by sweethearts Amanda Matulick and Dan Harland. Amanda operates the store mid-week and Dan can be seen moonlighting behind the coffee machine on the weekends.

Ethel’s door opened early September to a cheering reception, and has been steadily growing ever since. The store is open 6 days a week (closed Tuesday’s), and sunny weekends see the furniture move its way outside.

The niche store is located in a quiet spot just off Melbourne Street in North Adelaide.  Our doily filled windows look out over a leafy carpark and there is space for families with a children’s play area.